Front cover image for Vance Packard & American social criticism

Vance Packard & American social criticism

Vance Packard's number-one bestsellers - Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960) - taught the generation of Americans that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) is a journalist who played an influential role as the largely complacent 1950s gave way to the tumultuous 1960s. He is also one of the first social critics to foster and to benefit from the newly energized social and political consciousness of this period. Raised on a Pennsylvania farm, shaped by the New Deal at home and the rise of fascism abroad, and trained as a journalist, Packard turned to writing nonfiction books when he faced unemployment in 1956. In addition to his three best-known early works, his later books explore many of the forces shaping America, including invasion of privacy, changing sexual mores, the uprooting of families, and the rise of the ultra rich in the Reagan era. The titles of Packard's most famous works have become a part of our everyday vocabulary. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard wrote his major works of social criticism. Horowitz also traces the influence of the writer's early family life and education on his thought. Packard's life illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation: the tension between making a living and sustaining independence; the problems posed by a dramatically fluctuating royalty income; and the impact of changing relationships with audience, publishers, intellectuals, academics, and new media such as television and the New Journalism. Packard's career also expands our understanding of how one era helped create the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade
Print Book, English, ©1994
University of North Carolina Press, Chapel Hill, ©1994
Biography
xviii, 375 pages : illustrations ; 25 cm
9780807821411, 9780807857359, 0807821411, 0807857351
28889586
1. Growing up absurd: From Granville Summit to State College, 1914-1932
2. Starting out in the thirties: Penn State, 1932-1936
3. White collar: Columbia graduate school of journalism, Boston Daily Record, and Associated Press, 1936-1942
4. The man in the gray flannel suit: Darien, New Canaan and American Magazine, 1942-1956
5. The medium is the message: American magazine, 1942-1956
6. Making it: three best-sellers, 1957-1960
7. Marginal man: the emergence of an American social critic. 8. The lonely crowd: readers respond to The Hidden Persuaders, The Status seekers, and The Waste makers
9. The crack in the picture window: the response of critics to the trilogy
10. A station wagon driver in the suburb: Moralism and its contradictions
11. Future shock, 1960-1968: The Pyramid climbers, The Naked society, and The Sexual wilderness
12. The cultural contradictions of capitalism, 1969-1984: A Nation of strangers, The People shapers, and Our Endangered children
13. Barbarians at the gate, 1984-1989: The Ultra Rich
Title on half t.p.: Vance Packard and American social criticism