The sign of the burger : McDonald's and the culture of power
Joe L. Kincheloe, Temple University Press (Publisher)
A refreshingly sophisticated yet readable examination of the power of American cultureoand burgers
[8], 232 strony ; 21 cm.
9781566399319, 9781566399326, 1566399319, 1566399327
1314136916
Introduction 1. Why McDonald's? 2. Hugging McDonald's 3. McDonald's as a Postmodern Phenomenon 4. McDonald's as Cultural Pedagogy 5. Winning Consent for Capital 6. The Struggle for the Sign of the Burger References Index