Competitive advantage : creating and sustaining superior performance
Introduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy. ISBN 0-02-925090-0 : $23.95
Print Book, English, ©1985
Free Press ; Collier Macmillan, New York, London, ©1985
xviii, 557 pages : illustrations ; 25 cm
9780029250907, 9780684841465, 9780743260879, 0029250900, 0684841460, 0743260872
11210989
1. Competitive strategy: the core concepts
2. The value chain and competitive advantage
3. Cost advantage
4. Differentiation
5. Technology and competitive advantage
6. Competitor selection
7. Industry segmentation and competitive advantage
8. Substitution
9. Interrelationships among business units
10. Horizontal strategy
11. Achieving interrelationships
12. Complementary products and competitive advantage
13. Industry scenarios and competitive strategy under uncertainty
14. Defensive strategy
15. Attacking an industry leader