Multimodal Discourse / Edition 1

Multimodal Discourse / Edition 1

ISBN-10:
0340608773
ISBN-13:
9780340608777
Pub. Date:
06/29/2001
Publisher:
Bloomsbury Academic
ISBN-10:
0340608773
ISBN-13:
9780340608777
Pub. Date:
06/29/2001
Publisher:
Bloomsbury Academic
Multimodal Discourse / Edition 1

Multimodal Discourse / Edition 1

Paperback

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Overview

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Product Details

ISBN-13: 9780340608777
Publisher: Bloomsbury Academic
Publication date: 06/29/2001
Series: Arnold Publications Series
Edition description: New Edition
Pages: 152
Product dimensions: 6.00(w) x 9.00(h) x 0.33(d)

About the Author

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

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