Consuming the Romantic Utopia: Love and the Cultural Contradictions of CapitalismUniversity of California Press, 28 d’abr. 2023 - 332 pàgines To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. |
Des de l'interior del llibre
Resultats 6 - 10 de 53.
Pàgina 18
... magazines articles , and advertising images used in this book make up an abbrevi- ated lexicon of the main concerns , anxieties , and dreams of our culture . On the other hand , although they are always reconstructed textual ac- counts ...
... magazines articles , and advertising images used in this book make up an abbrevi- ated lexicon of the main concerns , anxieties , and dreams of our culture . On the other hand , although they are always reconstructed textual ac- counts ...
Pàgina 28
... magazines , popular songs , and film . These cultural , social , and economic changes helped transform the meanings of love , as it became progressively incorporated within the emerging mass - market and mass - media culture . While my ...
... magazines , popular songs , and film . These cultural , social , and economic changes helped transform the meanings of love , as it became progressively incorporated within the emerging mass - market and mass - media culture . While my ...
Pàgina 29
... magazines of the time will illustrate : There is no such thing as true love without reward ; for even if one is denied what we call " love returned , " there are all the other beautiful rewards that come with loving : the nobler views ...
... magazines of the time will illustrate : There is no such thing as true love without reward ; for even if one is denied what we call " love returned , " there are all the other beautiful rewards that come with loving : the nobler views ...
Pàgina 30
... magazine reader may stand for those of many : " To me , there can be no question but that happy marriage is the best ... magazines , carrying forward a development first seen in the nineteenth - century theater , equated it with personal ...
... magazine reader may stand for those of many : " To me , there can be no question but that happy marriage is the best ... magazines , carrying forward a development first seen in the nineteenth - century theater , equated it with personal ...
Pàgina 31
... magazine , which was presumed to be a guide to box - office hits , half - facetiously advised filmmakers that if a movie had the words “ love , " " romance , " or " passion " in its title , it should take place in a city with a romantic ...
... magazine , which was presumed to be a guide to box - office hits , half - facetiously advised filmmakers that if a movie had the words “ love , " " romance , " or " passion " in its title , it should take place in a city with a romantic ...
Continguts
A Postmodern Romantic Condition | 160 |
Conclusion | 169 |
Reason within Passion | 175 |
Charting the Heart | 178 |
Passion within Reason Reason within Passion | 180 |
The Uncertainties of the Heart | 184 |
Therapeutic Discourse as Reflexive Discourse | 189 |
The Reasons for Passion | 196 |
42 | |
Dating and the Spirit of Consumerism | 54 |
Conclusion | 64 |
From the Romantic Utopia to the American Dream | 69 |
You Could Be Here Now | 71 |
Such a Natural Love | 79 |
Romance as Invisible Affluence | 83 |
Codes Are Getting Tired | 89 |
Conclusion | 98 |
An AllConsuming Love | 100 |
Reenchanting the World | 101 |
A Consuming Romance | 108 |
The Luxury of Romance | 120 |
Travel Nature and Romance | 125 |
Romance as Liminality | 130 |
Ideology or Utopia? | 133 |
Conclusion | 139 |
Real Fictions and Fictional Realities | 141 |
Love at First Sight | 145 |
Realist Love | 148 |
Reality as Fiction | 154 |
Fiction as Reality | 158 |
Agapic and Erosic Love | 199 |
a Very Reasonable Madness | 203 |
Socioeconomic Boundaries | 208 |
Moral and Personality Boundaries | 215 |
Educational and Cultural Boundaries | 218 |
I Talk Therefore You Love Me | 220 |
Love for Free | 228 |
Conclusion | 233 |
The Class of Love | 235 |
The Elementary Forms of Romance | 237 |
Love as Difference | 239 |
Love and Symbolic Domination | 253 |
Class Romance and the Structure of Everyday Life | 256 |
Conclusion | 273 |
A Happy Ending? | 276 |
A Few Words About Methods | 285 |
Questionnaire | 292 |
Images of Romance | 300 |
Notes | 305 |
References | 333 |
Index | 353 |
Altres edicions - Mostra-ho tot
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Previsualització limitada - 2023 |
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Previsualització limitada - 1997 |
Consuming the Romantic Utopia: Love and the Cultural Contradictions of ... Eva Illouz Previsualització limitada - 2023 |
Frases i termes més freqüents
agapic American argue associated boundaries Bourdieu Cambridge century chapter cial commodities communication competence consumer consumerist contemporary couple cultural capital cultural competence dating dinner discourse economic emotional everyday example expression feelings Female forms gender going Hallmark card hedonist idea ideal income intense interview intimacy late capitalism leisure liminality love stories lovers luxury Lystra Male mance mantic marriage married mass mass media meanings metaphors middle middle-class modern moral narrative nature nice nomic norm one's partner passion person Photoplay postmodern postmodern culture Randall Collins rational realm restaurant ritual role romantic bond romantic fiction romantic love romantic practices romantic relationships romantic utopia semiotic sense sexual social sociologists Sociology someone sphere of consumption spontaneity structure suggests symbolic talk theme things tion traditional University Press upper-middle-class respondents values Walker Evans woman women working-class working-class respondents York
Referències a aquest llibre
Society and Culture: Scarcity and Solidarity Bryan S Turner,Chris Rojek Previsualització limitada - 2001 |
Feelings and Emotions: The Amsterdam Symposium Antony S. R. Manstead,Nico Frijda,Agneta Fischer Previsualització limitada - 2004 |