Brand Management: A Theoretical and Practical ApproachFinancial Times Prentice Hall, 2003 - 331 pàgines The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands. |
Referències a aquest llibre
The New Strategic Brand Management: Creating and Sustaining Brand Equity ... Jean-Nol︠ Kapferer Previsualització limitada - 2004 |
Business-to-business Marketing: Relationships, Systems and Communications Chris Fill,Karen Fill Previsualització no disponible - 2005 |