Internet-enabled Business IntelligencePrentice Hall Professional, 2003 - 337 pàgines William Giovinazzo gives experienced database professionals practical guidance for every aspect of planning and deploying Web-based data warehouses -- and leveraging them for competitive advantage. Unlike previous books, The Web-Enabled Data Warehouse covers all the enabling technologies and analysis approaches you need to know about -- from XML to CRM, Java to customer profiling. Giovinazzo begins by introducing the compelling advantages of integrating business intelligence and data warehouses with Web technology. He reviews the business and technical contexts in which the Web-enabled data warehouse will operate; shows how to build and optimize data warehouse infrastructure, and presents in-depth coverage of key enabling technologies -- including Java, XML and XSL, LDAP directories, and WAP wireless development environments. In the book's final section, Giovinazzo introduces and explains powerful new analysis techniques that can dramatically improve your understanding of customers -- and shows how to integrate data warehouses with CRM and other enterprise systems so you can act on your knowledge far more quickly and efficiently. For every experienced database professional seeking to understand or deploy Web-based data warehouses. |
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... Understanding Customer Behavior in the Internet Age 269 13.3 The Clickstream 271 13.3.1 Transfer Log File 272 13.3.2 Mining the Transfer Log File 274 13.4 Cookies 278 13.4.1 Baking Cookies 279 13.4.2 Munching On viii Contents.
... Understanding Customer Behavior in the Internet Age 269 13.3 The Clickstream 271 13.3.1 Transfer Log File 272 13.3.2 Mining the Transfer Log File 274 13.4 Cookies 278 13.4.1 Baking Cookies 279 13.4.2 Munching On viii Contents.
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William A. Giovinazzo. 13.4 Cookies 278 13.4.1 Baking Cookies 279 13.4.2 Munching On Cookies 281 13.5 Conclusion 288 14 Personalization 289 14.1 Defining Personalization 290 14.2 Data Mining 295 14.2.1 The Web Site that Learns 295 14.2.2 ...
William A. Giovinazzo. 13.4 Cookies 278 13.4.1 Baking Cookies 279 13.4.2 Munching On Cookies 281 13.5 Conclusion 288 14 Personalization 289 14.1 Defining Personalization 290 14.2 Data Mining 295 14.2.1 The Web Site that Learns 295 14.2.2 ...
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activity-based costing analysis applet application server architecture balanced scorecard Boy Bowling Balls browser Business Intelligence Chapter clickstream client client/server communicate cookie cost create customer-driven CWMI data mart data mining data warehouse database decision maker define described develop discussed domain name element example exchange eXtensible Markup Language extraction Figure functions hardware header IEBI system implementation information infrastructure input integration interact interface Internet Internet age Internet-enabled IP address ISO/OSI reference model Java Java platform JavaBeans layer mainframe Management Markup Language MDAPI metadata metamodel multidimensional database node object object-oriented OLAP operating system operational environment Oracle organization packages portal protocol provides purchase relationship repository request SGML simple solution specific standard strategy structure suppliers TCP/IP tion transformation types understand value chain vendors Web server XML document 田田
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