Scientific Circulation Management for NewspapersRonald Press Company, 1915 - 294 pàgines |
Continguts
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Altres edicions - Mostra-ho tot
Scientific Circulation Management for Newspapers William Rufus Scott Previsualització no disponible - 2015 |
Scientific Circulation Management for Newspapers (Classic Reprint) William R. Scott Previsualització no disponible - 2017 |
Frases i termes més freqüents
advertising rates agents appeal Association Audit Bureau average cash cent per line cents a week Chicago Tribune circulation department circulation manager circulation revenue Citizen Press City Circulation collections contest cost coupons culation daily DAILY CALL SHEET delivered delivery distribution district Edge Newspapers editorial efficiency Form give idea inches increase Indianapolis inducement interest Louisville Courier-Journal magazine methods month morning newsboys newsdealers newspaper newspaper circulation organization overprint Paducah paid periodicals persons Portland Oregonian Post post-office premium principle prizes profit promotion publisher readers receive regular retail trading radius route rule rural salary Saturday selling expense solicitors special features standard Station stops subscribers subscription substations Sunday edition Sunday papers tion Total towns weekly white paper York York Evening Mail York Evening Post York Tribune York World
Passatges populars
Pàgina 221 - States, or whoever, operating any such station, knowingly permits the broadcasting of, any advertisement of or information concerning any lottery, gift enterprise, or similar scheme, offering prizes dependent in whole or in part upon lot or chance...
Pàgina 221 - ... shall be deposited in or carried by the mails of the United States, or be delivered by any postmaster or letter carrier.
Pàgina 221 - ... any list of the prizes drawn or awarded by means of any such lottery, gift enterprise, or scheme, whether said list contains any part or all of such prizes...
Pàgina 223 - It is imperative that a publication have a legitimate list of subscribers, which shall consist of: 162 (a) Such persons as have subscribed for the publication for a definite time, either by themselves or by another on their behalf, and have paid, or promised to pay, for it a substantial sum as compared with the advertised subscription price. (b) News agents and newsboys purchasing copies for resale. (c) Purchasers of copies over the publisher's counter. (d) The receivers of bona fide gift copies,...
Pàgina 223 - Coupons, order forms, and other matter intended for detachment and subsequent use may be included in permanently attached advertisements, or elsewhere, in newspapers and periodicals, provided they constitute only an incidental feature of such publications and are not of such character, or used to such extent, as to destroy the statutory characteristics of second-class publications, or to bring them within the prohibition of the statute denying the second-class rates of postage to publications "designed...
Pàgina 226 - ... be accepted for mailing as to subscribers at the usual second-class rates of postage for a period of one year from the date of expiration, but copies sent to persons after one year from the date of the expiration of their subscriptions...
Pàgina 273 - The officers of this Association shall consist of a President, Vice-President, Secretary, and Treasurer, who shall ex-officio constitute the general executive committee of the Association.
Pàgina 226 - The rstion of whether the subscriber pays the full subscription price 11 be a material factor in the determination. (d) The right of publishers to extend in good faith credit on subscriptions is recognized and will not be abridged, and although all subscriptions are regarded as expiring with the period for which they were obtained, nevertheless, in order to give an opportunity to Page...
Pàgina 278 - All names of candidates must be submitted to a committee of five to be appointed by the president. The name, if reported favorably, shall be subject to the indorsement of the association.
Pàgina 221 - ... will be carefully scrutinized in respect of their effect upon the legitimacy of the subscription list as a whole and upon the question of the primary design of the publication.