Advertising and Culture: Theoretical PerspectivesMary Cross Bloomsbury Academic, 11 de jul. 1996 - 136 pàgines This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture. |
Continguts
Exotica in American TV Ads of the Eighties | 11 |
An Essay | 75 |
The Selling of Gender Identity | 91 |
Copyright | |
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advertising's Adweek African Americans American appearance Arab argue audience BBDO become behavior bring good things Brion Gysin Burroughs campaign campus of Fairleigh civilization communication consumers contemporary corporate created D.H. Lawrence Dan Fox depicted discourse Dream evoke example exotic Fairleigh Dickinson University female fiction film foreign GE's gender Gentlemen's Quarterly Gitlin Glass Bead Game Goffman hair Hispanic human identity idolatrous faith impact Jameson Japanese John language learning Lears lives look Lyotard magazine male Marchand meaning modern modernist myth Naked Lunch nature nostalgia pastoral play political PoMo portrayed postmodern cultural postmodernist Princeville programs racial reality reinforce representation role salvation Saturn Saturn Corporation sell social society stereotypes story strategies structure suggest symbols Television Todd Gitlin Toyota 4Runner traditional TV ads TV advertising TV commercials University Press values viewer woman women York young
Referències a aquest llibre
Social Communication in Advertising: Consumption in the Mediated Marketplace William Leiss,Jackie Botterill Previsualització no disponible - 2005 |
Abundance: Buying and Selling in Postwar Australia Amanda McLeod Previsualització no disponible - 2007 |