Grinding It Out: The Making Of McDonald'sMacmillan, 1987 - 256 pàgines Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. |
Continguts
Chapter 1 | 5 |
Chapter 2 | 13 |
Chapter 3 | 24 |
Chapter 4 | 39 |
Chapter 5 | 59 |
Chapter 6 | 69 |
Chapter 7 | 81 |
Chapter 8 | 92 |
Chapter 10 | 118 |
Chapter 11 | 132 |
Chapter 12 | 142 |
Chapter 13 | 152 |
Chapter 14 | 163 |
Chapter 15 | 182 |
Chapter 16 | 193 |
Chapter 9 | 105 |
Altres edicions - Mostra-ho tot
Frases i termes més freqüents
advertising asked baseball building buns Buzzy Buzzy Bavasi California called cents Chicago corporation course customers damned deal Dick McDonald dollars drink drive-in Ethel executives felt Filet-O-Fish franchise Fred Turner french fries gave George Cohon getting going griddle hamburger Harry Sonneborn hell hire idea Joni June Martino kind knew later looked MacLuckie manager McDonald brothers McDonald's Corporation McDonald's operators McDonald's restaurants McDonald's store menu milk shake million mind Multimixer never night Oak Brook opened paper cups Park patties percent piano plans play potatoes Prince Castle problems Ray Kroc real estate Ronald McDonald Ronald McDonald House San Bernardino San Diego San Diego Padres selling soda fountain sold started stay success suppliers talk tell thing thought told took Walgreen wanted week