Vance Packard & American Social CriticismUniversity of North Carolina Press, 1994 - 375 pàgines Vance Packard's number-one bestsellers - Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960) - taught the generation of Americans that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) is a journalist who played an influential role as the largely complacent 1950s gave way to the tumultuous 1960s. He is also one of the first social critics to foster and to benefit from the newly energized social and political consciousness of this period. Raised on a Pennsylvania farm, shaped by the New Deal at home and the rise of fascism abroad, and trained as a journalist, Packard turned to writing nonfiction books when he faced unemployment in 1956. In addition to his three best-known early works, his later books explore many of the forces shaping America, including invasion of privacy, changing sexual mores, the uprooting of families, and the rise of the ultra rich in the Reagan era. The titles of Packard's most famous works have become a part of our everyday vocabulary. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard wrote his major works of social criticism. Horowitz also traces the influence of the writer's early family life and education on his thought. Packard's life illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation: the tension between making a living and sustaining independence; the problems posed by a dramatically fluctuating royalty income; and the impact of changing relationships with audience, publishers, intellectuals, academics, and new media such as television and the New Journalism. Packard's career also expands our understanding of how one era helped create the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. |
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GROWING UP ABSURD | 10 |
STARTING OUT IN THE THIRTIES | 24 |
WHITE COLLAR 227 | 42 |
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academic advertising affluence African Americans ambivalence American Magazine attack audience August author's possession Behavioral best-sellers Bradford County Canaan career celebrated changes Chappaquiddick Cold War commitment Conn consumer conversation with author corporations Coser critique December early editor February Feminine Mystique focused Future Shock Gray Flannel Suit Hidden Persuaders Ibid impact individual interview with author issues January journalism journalist June late letter liberal Lipset lived Lonely Crowd McKay middle-class moral muckrakers Naked Society Nation of Strangers newspaper Notes to Pages October offered Packard wrote Packard's books Penn Picture Window planned obsolescence political PPNC PPPS Press problems published radical readers relied remarked response review of SS sense September Sexual Wilderness social criticism sociologists sociology Status Seekers stories success telephone conversation tion Vance Packard Virginia VP interview VP to author Waller Waste Makers women writing York intellectuals
Referències a aquest llibre
An Affluent Society?: Britain's Post-war 'Golden Age' Revisited Lawrence Black,Hugh Pemberton Previsualització no disponible - 2004 |